World Champion Trading Company is a cutting- edge brick and mortar and internet company based in north San Diego, California offering many services and products.

From sports equipment to electronics, adventure tours to life coaching, importing and exporting to consulting, you will find the products and services the world has to offer right here. We deliver with quality and integrity in everything we do.

President and CEO Mike Forgione started selling used bicycles out of his garage as a hobby in 2002, to pay for an expensive set of wheels he wanted. After years of helping others, and success in this hobby, Mike is happy to bring you world class service, products and integrity. Mike is an accomplished cyclist, triathlete, and adventure seeker. Mike was always in shape until his late 20’s, when he gained 60 pounds. One day, after watching his friends come home after a mountain bike adventure, smiling, bloody and fit, he realized what he was missing and humbly asked if he could have what they had.

Many years later, Mike has volunteered with many organizations and has given clinics on nutrition, bicycle fit, climbing, time trialing, back packing, and swimming. Mike has been active in the Special Olympics, the local soup kitchen, and donates time to the local triathlon club to get new people started in a new healthy direction. Mike also donates time to Through the Storm Gospel Ensemble, singing and donating the proceeds to charities supporting a cure for HIV/AIDS and disaster relief organizations. Mike enjoys playing the guitar, singing and studying classical music and 4-part harmony, photography, and lives with his two children.

Kelly Cantine
Skiing, running, backpacking, hiking, weight lifting, diet and health

AMR: Account Executive. Manages hospital accounts for ambulance services and transport.

Kelly Cantine is an avid skier. Kelly started skiing at the age of four in upstate NY. She has skied all over the world. She is also into golf, volleyball, mountain biking, hiking and rafting. She has volunteered for the Cystic Fibrosis Foundation for several years and finds great joy in working their charity events. Kelly was also a Big Sister for many years and believes in helping children. Kelly is CPR certified and licensed by the state of California for foster care. She has hiked and packed all over the Sierra mountains while she was living in Northern California. Currently Kelly resides in San Diego where she continues to travel and stay active. She has recently taken up cycling.

Kelly believes in total health which begins with eating right. She cooks with natural ingredients and believes in eating fruits, nuts and vegetables. Check out some of her favorite recipes and advice in Kelly’s Korner!

Matt Parker, CST
Cycling (road/ mountain), running, hiking, kayaking, backpacking, multi sport endurance

Career: U.S. Navy Fleet Marine Force Corpsman (Medic) 1990-1998. Served with US Marines, Fleet Surgical Team 5, various sea and shore commands. Recipient of Navy Achievement Medal with Gold Star. Surgical Technologist 1992-present. Served as first assistant in multiple surgical sub-specialties including Cardiovascular, Orthopedics, Trauma, Transplant, Pediatric Surgery, etc. at multiple facilities (military/civilian) across the United States.

Surgical Services Manager, Rady Children’s Hospital and Health Center San Diego 2002-present. Responsible for daily facilitation of surgical schedule for 15 surgical suites, clinical and support staff, budget, regulatory compliance, infection control, new program planning, etc.

I decided to become a part of World Champion Trading Company, Inc. due to the passion of its founder and president, Michael W. Forgione. Mr. Forgione's passion for adventure sport is contagious and while an accomplished athlete in his own right, Mike’s compassion and zeal to introduce beginners to adventure sports is what sets him apart. Mike's enjoyment of adventurous experiences stems from camaraderie, appreciation for beautiful natural surroundings, and accomplishment of personal goals (no matter how big or small). Mike is just as excited to see a 55-year-old beginner complete her first 20 mile road ride as he is placing in a Triathlon, finishing a century in less than 5 hours, or coaching a team of accomplished triathletes.

Two years ago I was involved in a motorcycle accident that left me with all of my arms and legs broken. After multiple surgeries and a long recovery I attained a renewed appreciation for physical fitness and for overcoming physical and mental barriers. I enjoy being part of a company that while having large market share and financial goals also considers part of its mission to introduce new members to the local adventure sports community that has supported us for many years.

The employees of World Champion Trading Company have a diverse background but we all value the absolute necessity of great customer service, integrity in all of our transactions, and professional representation of all the products we carry as if they were proprietary. We understand that each manufacturer has a tailored approach to the way it would like its products represented/distributed and appreciate the importance of doing so for both the manufacturer and our own business. Matt is a San Diego native. He lives with his wife of 18 years, and his 16 year old son. Matt brings over 17 years of caring, healing encouragement and technical experience to help you achieve your goals.

Joe “Triman Joe” Torres
Triathlons, Running Events, Cycling (Criterium, Road Race, and Time Trial) Half Iron Man, Race Across America

Career: US Marine Corps 1978-1984. Graduated Army Ranger School. Scored a “perfect 300” 27 consecutive Marine Corps Physical Fitness tests. Awarded the Silver Medal in the 1983 Super Squad Competition. Hand-to-hand combat instructor.

The Wilkenson Group: Partner, account executive negotiating vendor contracts and services nation-wide.

Joe “Tri-man Joe” Torres brings a wealth of practical experience, knowledge, and attitude to World Champion Trading Company. He has competed in over 30 triathlons of varying distances from Sprint to Half Iron Man. He has run 1 mile events to marathons, and also “Raced Across America” on the 2007-2008 North Coast Cycling RAAM Team. Joe has an unstoppable positive attitude that radiates success to all around him. He regularly donates time, knowledge and experience to athletes of all levels, giving clinics in all disciplines of fitness. An avid weight lifter, Joe “walks the walk” when it comes to doing the job right, and taking care your body.

Joe lives in San Diego with his wife of 25 years. He has 3 daughters, and enjoys going to church.

Garrett Sullivan
Running, mountain biking, cycling, backpacking, rappel, “boot camp” training

Career: United States Marine Corps 1987-2008: Sergeant Major, USMC (Ret) 21 years with the Corps and have served in various units ranging from Amphibious Vehicles to Infantry. Drill Instructor in San Diego training enlisted Marines , 1stSgt and SgtMaj training Officers at Officer Candidate School and The Basic School.

Edward Jones: Financial Advisor

Garrett served and participated in two wars, Desert Storm and Iraqi Freedom and over seven deployments world wide. Garrett brings the “psychology” of training, human nature, and how best to motivate each type of person to achieve his/her best. Garrett was selected to the post of “Senior Drill Instructor” due to his work ethic, and understanding of what motivates people. His years in the service, training both officers and enlisted are a huge asset to us. He has practical experience in all adventure sports, from climbing King’s Canyon, riding a century through the desert.

His interests include hunting and camping, hiking, working out at gym and hanging with his wife of 20 years and 3 children at soccer and volleyball tournaments.

Jay Schirmacher
Running, trail running, hiking and backpacking, orienteering, cycling, mountain biking, adventure sports and events

Career:: Intuit: Senior Database Engineer. Works on all aspects of creation, design, and function.

Jay Schirmacher takes care of the details. He is ALWAYS prepared, knows what it takes to do the job right. He is diverse in his activities, always choosing adventure!

Jay is a Rescue Volunteer for the San Diego Sheriff's Search and Rescue Team; former Marine during Operation Desert Shield and certified as a Emergency Medical Technician (EMT-B). Jay has participated in the California International Marathon, CalEco Adventure Race Series, 'The Relay' -- 199 miles from Calistoga to Santa Cruz, and San Diego Orienteering Club events.

Jay enjoys most things 'outdoor' and has a specific passion for backpacking, climbing, sailing, soccer, and basketball. Jay lives in San Diego with his wife Megan and three daughters.